Air Max 90 LONDON

The Nike Air Max 90 London Underground "Roundel" features the iconic silhouette in a repeating rectangular pattern of red, gold, and black on a jacquard upper. The colorway pays homage to the aesthetic scheme of London's train cars and also features a beige Swoosh, white midsole, and gum rubber outsole. The model released in 2013 available only at a special Piccadilly pop-up before seeing a wider, yet still limited, release at select locations.

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30 Years. 30 Designs.

1990 — 2020

Originally dubbed the Air Max 3, The Nike Air Max 90 completely reworked the Air Max sneaker for the new decade. Since its public unveiling, Air has undergone dramatic change in its aesthetic and performance. It has enthralled designers and engineers, precipitating a now decades-long legacy of evolution.

Lifestyle & Cultural Impact

Besides being one of the most popular sneakers of the 2000s, the runner took a podium position as an athletic silhouette and as a casual staple. Highly coveted collaborations with brands like Atmos and Off-White have secured its place as an icon. The sneaker is a go-to unlike any other and while no longer used as a tool for running, its found a more permanent and important role as a streetwear legend.

“Just establishing and like bringing it back to its former glory was the best thing we could do for 2020.”

- Sr. Footwear Product Line Manager Nike Air Max, Reggie Hunter on redesigning the Nike Air Max 90.

Air Max Infrared

Air Max Infrared

“If I’m going to make a pair of shoes I need a pair that aren’t going to hurt my feet, so Nike Air Max 90s were my choice.”

- Dave Ortiz of Dave’s Quality Meats on his reason for picking the Nike Air Max 90 for the “Bacon”